Long gone are those dial-up days when we would patiently wait by the computer for websites to load and still be awed by the whole Internet experience. Today, speed matters. Having a fast hosting service becomes critical for your company’s success, even more for WordPress websites.
We’re going to explain the top five reasons why you need fast hosting for your company’s website and how migrating from slow hosting to fast hosting can potentially save your business.
1. Optimized User Experience.
User experience is, arguably, the most relevant factor to consider when discussing fast hosting, so we’ll talk about it more. Customers are getting more and more demanding every day.
Objectively speaking, if a visitor has a mediocre user experience on your website, there’s an 88% CHANCE they will never come back. But, what exactly would define a mediocre experience? According to these stats, if a website takes more than THREE SECONDS to load, there’s a 40% chance visitors will stop engaging and browse for different alternatives.
Customer frustration is just as important as customer satisfaction. When a customer has a positive website experience, there’s a 72% CHANCE they will tell people about everything about it. However, if they had a negative experience, only 1 OUT OF 26 PEOPLE will openly complain. From this pool of unsatisfied customers, 91% OF THEM will leave, never to return.
2. Better Search Engine Ranking.
A better search engine ranking means more market visibility. Google takes into consideration several factors to rank your website, including:
- Core Web Vitals
- Mobile-friendliness
- Secure connections over HTTPS protocols
- Website loading speed
- Others
How do these factors affect your WordPress website? Here’s one quick stat, if a website loads quickly but the images take too long to load (or fail to do so), 39% OF VISITORS will rapidly disengage.
3. More Conversions.
Getting new customers to visit your website is only the first step, given that your business needs profitable conversions. A conversion happens when customers perform anything on your website that adds value to your company – be it purchasing a product, clicking on ads, completing forms, or engaging with your content.
According to Brand Perfect, SLOW LOADING (64%) and NON-INTUITIVE PRODUCT BROWSING (55%) are the top two most irritating factors when shopping online.
What happens to your company over a slow hosting service? Bluntly speaking, YOU LOSE SALES!
4. Higher Customer Retention.
Customer retention should take considerable effort in a company’s marketing strategy. Recurring customers are not only cheaper than new customers, but they will also recommend your brand while spending more on your website.
- If you lose a recurring customer, you will need to spend 5 to 7 times more money to find a new one to replace them.
- Existing customers tend to purchase 50% more than new customers.
- When customers trust your brand, there’s a 70% chance they will recommend you to others, plus a 70% chance to sell them new products and campaigns.
Keep in mind, though. Recurring customers won’t be loyal forever. According to Brand Perfect, if a close competitor’s website loads slightly faster (250 MILLISECONDS), people are less likely to keep visiting your website.
5. Enhanced Usability For Mobile Users.
Some websites load quickly over browsers but are not entirely mobile-friendly. If your WordPress website doesn’t load quickly on smartphones, 39% OF YOUR VISITORS will disengage and look for other alternatives. From the pool of adult customers, 85% OF THEM believe that your company’s mobile website should be as good as (if not even better than) your desktop version.
Your company should consider fast hosting when tackling the mobile market, given that it has grown over 222% OVER THE LAST FEW YEARS and that more than 52% OF ALL INTERNET ACCESS happens over smartphones.
According to Google, they expect websites to load in LESS THAN FIVE SECONDS over 3G connections – and much faster on 4G ones.
Fast hosting for your WordPress websites becomes a must-have for your company’s success in the market. Kepler Hosting takes fast hosting to the next level with excellent 24/7 customer support, server farms located in Sweden, Finland & Netherlands, and state-of-the-art, cutting-edge technology to ensure you never lose any customers again over slow loading times.
Try Kepler Hosting today without commitment! All you have to do is create an account and give it a try with our demo installation. Once you are ready to go live with your WordPress site, click on the “Create site” button and enter your credit/debit card details and you are all set
Read more from credible sources.
20+ Powerful UX Statistics to Impress Stakeholders – UXCam
Understanding Google Page Experience | Google Search Central